Ten Compelling Reasons to Deliver an Amazing
Customer Experience

I love lists, especially when it comes to learning.  The list below was the
result of a quick brainstorming session about the advantages of
delivering a great customer service experience.  I came up with many
more, but wanted to create the “Top Ten List” for you.  

1. Amazing customer service builds credibility, trust and confidence,
which can lead to customer loyalty.

2. It can help the marketing and sales budget.  It costs less to keep
existing customers than it does to create new ones.

3. Delivering amazing service creates a buzz, word-of-mouth marketing
and referrals, again helping the marketing budget.

4. Delivering amazing customer service can lead to existing customers
buying more.

5. Customer service saves money.  When you do it right the first time,
you don’t have to fix it the next time.

6. Customer service can give your company an advantage over
competitors.

7. Amazing customer service can make price less relevant.

8. Customer service focused companies are usually employee focused
companies, thereby creating a better place to work.  That means lower
turnover, which could mean savings in hiring, training and more.

9. Customer service superstar companies are usually more profitable
than the ones that aren’t.

10. Customer service helps get and keep customers… because without
customers, you don’t have a business.

As you look at the list, what other ideas and strategies do you think
about?  I would love for you to send me what you would add to the list.  
As an incentive, when you send me your submission you will receive a 20
page report – actually what I call a “manifesto” – about “The Cult of the
Customer.”  It contains a synopsis of the five phases/cults both
employees and customers go through on their way to creating
“Amazement.”  It also contains excerpts from my new speech based on
the book.  

Thanks for reading and I can’t wait to get your feedback and ideas!

Shep Hyken, CSP, CPAE is a customer service expert, professional
speaker and New York Times bestselling business author who helps
companies develop loyal relationships with their customers and
employees.  For more information on Shep's speaking programs and
learning products, please contact (314) 692-2200. Email:
shep@hyken.
com  Web: www.hyken.com. For information on customer service training,
go to
www.TheCustomerFocus.com.


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Shep Hyken, CSP, CPAE
Shepard Presentations, LLC
711 Old Ballas Rd., Suite 215
St. Louis, MO 63141
shep@hyken.com  ||  http://www.hyken.com

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