Get To Know Your Customer Day

The third Thursday of the beginning of each quarter (April, July and
October) is Get To Know Your Customer Day.  This is a day that
happens just once a quarter to put emphasis on getting to know your
customers or clients.

This is a simple concept.  Pick up the phone and call a customer you
haven’t talked to in a while or don’t know that well.  Take someone to
lunch.  Set up a few meetings.  Have a cocktail reception for a few of your
customers. (Don’t make this one too big or you lose the personal contact
and impact you are trying to achieve.)  Your goal to take dedicated time
to build a stronger relationship with a few of your customers.


Meet with or call on customers that aren’t already your best customers.
These are customers that you would like to raise to the “next level.”  This
is customer appreciation day!

Consider doing this more often than just once a quarter.  Why not make
a special effort once or twice a month?  How about once a week?

Many of the people I meet say they already do this – on a daily basis.  
So, make these days have extra effort that you don’t normally put forth
on a daily basis.

Shep Hyken, CSP, CPAE is a customer service expert, professional
speaker and New York Times bestselling business author who helps
companies develop loyal relationships with their customers and
employees.  For more information on Shep's speaking programs and
learning products, please contact (314) 692-2200. Email:
com  Web: For information on customer service training,
go to

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Shep Hyken, CSP, CPAE
Shepard Presentations, LLC
711 Old Ballas Rd., Suite 215
St. Louis, MO 63141  ||

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